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Thanks to modern science and the need to beat the Ruskies to the Moon, enough damage has happened to the ozone layer that the sun’s rays are a bit harsher on all of us. According to science nerds across most of the civilized world the intensity of the sun’s UV rays has increased in proportion with the number of rockets that have punched holes into the protective ozone layer.
Picture Swiss cheese if you can with a really, really bright light glaring through it and your skin on the other side. Aside from the added bonus of extra heat, you don’t want that intensity to get anywhere near you. Lucky for all of us someone in the past number of centuries invented hats, visors and toques. In the past fifty years someone thought putting beer logos on them would make them sell better. They weren’t suffering from sunstroke either as they were right.